My Must Have Beauty Products of 2025: Top Picks for Flawless Skin and Stunning Eyes

As a makeup artist, I’m constantly trying new products, testing formulas, and searching for those true standouts that make a real difference in both everyday beauty and bridal glam. And every year, a few gems rise straight to the top — the products I reach for over and over, whether I’m working on clients or doing my own makeup.

For 2025, I wanted to round up the absolute best of the best: the products that deliver flawless skin, effortless radiance, and stunning eyes with minimal fuss. These are the ones I trust, love, and recommend wholeheartedly — my must-have beauty picks of the year.

Foundation and Concealer for a Perfect Base

A smooth, glowing complexion is the starting point for any makeup look, and this year I’ve been reaching for one foundation above all others. The Dior Backstage Foundation has truly earned its place in my kit. I love how buildable it is — you can keep it light and fresh or layer it up for more coverage without it ever looking heavy. It melts into the skin beautifully, evens everything out, and works on so many different skin types and tones. It’s one of those reliable, go-to bases I find myself using again and again.

To pair with it, I can’t recommend the Hourglass Vanish Airbrush Concealer enough. If you want bright under-eyes without creasing or that thick concealer look, this is the one. It’s creamy, blends like a dream, and lasts all day while still looking radiant and natural. I use it for both under-eyes and blemishes because it does both jobs so well.

Used together, these two create the most flawless, fresh-looking canvas — enhancing your natural skin while giving you that polished, confidence-boosting finish we all love.

Skincare Meets Makeup with Vieve Skin Nova

Skincare is truly the backbone of any beautiful makeup look, and one product I’ve completely fallen in love with this year is the Vieve Skin Nova. It’s the perfect hybrid between skincare and makeup prep — super hydrating, brightening, and packed with antioxidants that help smooth and refine the skin.

I reach for it whenever I want that healthy, lit-from-within glow without piling on loads of product. Worn under makeup, it creates the dreamiest base and really helps foundation and concealer sit better and last longer. It’s one of those effortless steps that makes a big difference.

If you’re after radiant, fresh-looking skin with minimal effort, adding Skin Nova into your routine is such an easy win.

Easy-to-Use Colour with Nudestix Blush Sticks

When it comes to adding a natural, healthy flush to the cheeks, I’m obsessed with the Nudestix Blush Stick. They’re so creamy and effortless — you can swipe them straight on and blend with your fingers or a brush, and they melt into the skin beautifully every single time. The formula is super lightweight and gives that fresh, dewy finish I absolutely adore. If you know me, you know I’m all about skin that glows, and these deliver exactly that.

What I also love is how versatile they are. The shade range is gorgeous, with options that flatter so many different skin tones, so it’s easy to find your perfect match. And because they’re compact and mess-free, they’re ideal for on-the-go touch-ups or travelling. A quick pop of colour and you’re good to go.

Nudestix blush sticks in various shades on a wooden surface

Defining Eyes with Maybelline, Elf, and Victoria Beckham

Eyes are always the feature that pull everything together — they show your personality, your mood, everything. So having the right products in your routine makes such a difference.

One mascara I keep coming back to is the Maybelline Lash Sensational. It gives gorgeous volume and length without ever going clumpy, and the curved brush really does fan out the lashes for that soft, wide-eyed look. It lasts all day too, which is always a win.

For brows, the e.l.f. Brow Gel has become a total everyday staple for me. It tames and shapes without making the hairs feel stiff or crunchy, and the finish is beautifully natural. Plus, it’s super affordable — proof that good brow products don’t have to cost a fortune.

And for that touch of luxury, I am obsessed with the Victoria Beckham Kajal Eyeliners. They glide on like a dream, blend beautifully, and have the richest pigmentation. Whether I’m going for soft definition or a more dramatic eye, they never let me down. I’ve honestly been using them on everyone this year — they’re definitely an investment, but absolutely worth it.

Setting the Look with Charlotte Tilbury Airbrush Powder

To finish everything off and keep your makeup looking fresh all day, the Charlotte Tilbury Flawless Finish Setting Powder is, quite honestly, a total game-changer. It’s so finely milled that it feels weightless on the skin, yet it works incredibly well to blur and smooth without ever looking powdery. It sets foundation and concealer beautifully and gives that soft-focus finish that looks just as good in real life as it does in photos and it never dries out the under eyes, which is a huge win.

I reach for this powder whenever I want my makeup to last that bit longer or when I’m working with oilier skin types. It controls shine while still looking natural and polished, making it perfect for touch-ups or finishing a full glam look. If you love a smooth, flawless finish that doesn’t feel heavy, this is one product you’ll fall in love with.

Charlotte Tilbury Flawless Setting Powder compact on a vanity table

Final Thoughts on These Beauty Essentials

And there you have it, my top beauty essentials that have truly earned their place in my kit for 2025. Each of these products brings something special, whether it’s long-lasting glow, a flawless base, or eyes that instantly pop. I love sharing products that genuinely work, and I hope this roundup helps you discover a new favourite (or two!).

If you try any of them, I’d love to hear what you think. Here’s to feeling confident, glowing, and totally yourself, every single day.